Quilted Northern Rustic Weave

On April Fools’ Day, Quilted Northern Rustic Weave was launched on Facebook. The handcrafted red herring was then used to debut the actual new product, Quilted Northern Mega Roll.

  • For Quilted Northern

To show the value of Quilted Northern’s toilet paper which is “Designed to Be Forgotten,” the web film introduced a product that was designed to be remembered: Quilted Northern Rustic Weave.

The video garnered over 10 million views and 163K shares. It also received some love from the press and a well-known comedian.