U.S. Army

This concept shows an immersive training exercise with drama and action as real Soldiers flawlessly execute their mission, taking their First Steps in being all they can be.

In addition to film, bespoke social was also made, from highlighting Soldier tech on Reddit to quick bursts of entertainment in YouTube Shorts.

"Own the Night" :30

"Move Out" :15

"Soldier Vision" Carousel: This piece showcased the tech of the Night Vision Goggles. (Shown here stitched together).

"Load Up" Reel: Engaging content that focuses on the Infantry Squad Vehicle.

"Soldier Tech" Carousel: This Reddit carousel featured the latest Army tech. (Shown here stitched together).

"Solder Says" Conversation Video: This piece used a split screen to demonstrate common Soldier hand signals that translate into different Soldier formations on an Android Tactical Assault Kit screen below it.

"Gear Up" YouTube Short: Soldiers get to wear some incredible gear, so we put that center stage and created content using quick cuts, watching a Soldier gear up.

"Move Through the Night" YouTube Short: This piece highlighted Soldiers traversing through difficult terrain flawlessly.